Le Blu brand was born with the aim of revolutionizing the sensory experience in the moments of life lived in the water. As? Starting from a simple concept: to encourage the creation of summer lines with a sporty DNA and a Fashion taste, which make the summer experience more fun.
More than 35 years of history in the beachwear sector, a mission
From over 35 years of experience in the beachwear sector, the Group launches into the search for women's/men's summer collections capable of giving a perfect feeling during a day at the beach. Thus, he comes across the key figures of the Group who share his purpose and have in mind how to do it. In the following years, from the encounter between experience in the sector and productive and technological competence, the idea of a new type of swimwear for women and men took shape and perfected.